Bienvenidos a Nuevo Estilo, 2014

Mixed Media, includes: paintings, hair salon chairs, stools, jewellery vitrine, sound bed, towels, plastic plants;

“Bienvenidos a Nuevo Estilo” (“Welcome to New Style”) employs as a model for the exhibition the culture of Latin beauty salons that function as a meeting place for women in many cultures and as a safe space where social bonding and micro-communities are able to flourish. Calero uses this model both to discuss marginalization, whether cultural, gender-based or within the art world, and to represent their function as a breeding-ground for self-empowerment and the exchange of ideas, while pointing to the superficiality of the entire system, with which women actively proliferate.

Photos from Hamburger Bahnhof, Berlin, by Trevor Good.