SpellTemporary MonumentFarmer’s Market Jamaica, New York8th April, 1977

In 1977, Mayer produced a work called Spell, a public art project funded by the Creative Arts Public Service grant from the New York State Council featuring large weather balloons to celebrate the opening of a flower market in Jamaica, Queens. The balloons had words written on them evoking the return of spring. The ephemeral work, which relied on collective memory, social engagement and site specificity for its activation, contributed to a shift in contemporary notions of public art.